There simply isn't enough room here to show all the areas that Tusker has been applied to.

Here we have illustrated how those arriving by car are greeted by Tusker, and also the 1m high 'real' Tusker that stands at the entrance - allowing a 'hands on' introduction.

Inside, visitors literally follow in Tuskers' footsteps, as he leads them through the exhibition on the Trail.

Through Tusker we are able to both market and interpret the Shropshire Hills, and also generate income selling Tusker related items.

Tusker has also become the marketing device used in the centre's print advertising, and potential visitors are invited to 'Discover with Tusker'.
Example of 2005's print ad compaign

Tusker Trail guide leafet in use

Complete the quiz, answer the final question correctly, win a Tusker car window sticker!

more interpretive case studies coming soon
 

home | hard working | business building | story telling | page turning | friend making

© think : graphic 2008 Think Graphic, Palmers House, Corve Street, LUDLOW Shropshire SY8 1DB Telephone 01584 878658