The Graphic Identity project set out to forge links between education and industry, but has achieved so much more than that in just it's first two years. Students at Herefordshire College of Art and Design are placed in teams, creating 'mini consultancies' that work face to face with real clients who demand real solutions. The project's marketing material required an identity of its own but it needed to tread lightly - respecting the student's own work, yet being strong enough to stand tall, proud of its achievments. A balancing act? our solution
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